ATC staff celebrate the organization's 90th//Harpers Ferry, West Virginia//Photo by the Appalachian Trail Conservancy//Text by Anne Baker, marketing assistant
Today, the Appalachian Trail Conservancy (ATC) turned 90. That means we’ve been around since the first issue of the New Yorker was published, the first film was shown on an airplane, and when the record temperature low was recorded in Maine (-48 degrees in Van Buren). We’ve seen a lot during our 90 years, including millions of other firsts.
But we like to think that we’re unique, and that our birthday is worth remembering. We’ve come a long way since that day in 1925 when Benton MacKaye and his team sat down to determine how to get the Appalachian Trail (A.T.) on the ground from Georgia to Maine. Yet throughout the years, the heart of the organization has remained the same: to protect and maintain an approximate 2,180-mile long footpath that is, to so many, a place of dreams, hopes and life-changing discovery.
If we had a guest list for a birthday party, it would be thousands of names long. The ATC isn’t made up of just staff, after all—it’s a volunteer-based organization that you choose to be a part of. Last year, for example, close to 6,000 volunteers helped keep the A.T. in top shape. That’s an extraordinary number, and that doesn’t even include our members, community supporters, agencies and corporate partners who have provided the funds necessary to support our work. We accomplish what we do thanks to you.
Because we’re an organization that relies so heavily on community support, we want the public to help us celebrate this year. We want everyone to get excited about who we are and what we do so we can not only relive our experiences along the A.T. together, but look ahead to what’s in store for the future.
And that whole “future” thing is key, especially because this year we began implementing a new Strategic Plan that will guide our organization through 2019. The plan will build on our successes, driving us to embrace initiatives that include managing and protecting the A.T. and surrounding landscapes; involving more young and diverse people with the Trail and volunteer work; and strengthening and expanding the ATC’s network of partners as well as our organizational capacity so that we have the resources to achieve all of our goals.
It’s a bold plan, but we believe that by the time someone turns 90, they’ve earned their right to take a few risks here and there.
Happy birthday, ATC.
"Since its conception, those who have worked on the planning and building of the Appalachian Trail have taken on the task undauntedly, with the energy, intellect, and drive. Just as the complexity of constructing this unusual stretch of recreational land required a capacity to visualize and a strategy to constantly move forward, so does its current and future protection, maintenance, and promotion.
The plan is based on the solid foundation of success the ATC has had for almost 90 years in helping to build the original A.T. ; in improving the route, the treadway and overall maintenance; and in leading the critical effort to provide permanent protection to the Trail corridor.
It's about building out toward success and a bright future so that all of the Trail’s visitors can enjoy it at multiple levels. It's about embracing new initiatives, including protecting the landscape surrounding the Trail, involving more young and diverse people in hiking on the A.T. and becoming active Trail volunteers; and in strengthening and expanding the ATC’s network of both governmental and non-governmental partners. It's about increasing funding from major donors, foundations, membership, and other private sources so that we have the resources to make significant progress during the next five years to achieve the goals of the plan.
Below are our 5 key goals and strategies."
appalachiantrail.org/who-we-ar…ion-values/strategic-plan
Today, the Appalachian Trail Conservancy (ATC) turned 90. That means we’ve been around since the first issue of the New Yorker was published, the first film was shown on an airplane, and when the record temperature low was recorded in Maine (-48 degrees in Van Buren). We’ve seen a lot during our 90 years, including millions of other firsts.
But we like to think that we’re unique, and that our birthday is worth remembering. We’ve come a long way since that day in 1925 when Benton MacKaye and his team sat down to determine how to get the Appalachian Trail (A.T.) on the ground from Georgia to Maine. Yet throughout the years, the heart of the organization has remained the same: to protect and maintain an approximate 2,180-mile long footpath that is, to so many, a place of dreams, hopes and life-changing discovery.
If we had a guest list for a birthday party, it would be thousands of names long. The ATC isn’t made up of just staff, after all—it’s a volunteer-based organization that you choose to be a part of. Last year, for example, close to 6,000 volunteers helped keep the A.T. in top shape. That’s an extraordinary number, and that doesn’t even include our members, community supporters, agencies and corporate partners who have provided the funds necessary to support our work. We accomplish what we do thanks to you.
Because we’re an organization that relies so heavily on community support, we want the public to help us celebrate this year. We want everyone to get excited about who we are and what we do so we can not only relive our experiences along the A.T. together, but look ahead to what’s in store for the future.
And that whole “future” thing is key, especially because this year we began implementing a new Strategic Plan that will guide our organization through 2019. The plan will build on our successes, driving us to embrace initiatives that include managing and protecting the A.T. and surrounding landscapes; involving more young and diverse people with the Trail and volunteer work; and strengthening and expanding the ATC’s network of partners as well as our organizational capacity so that we have the resources to achieve all of our goals.
It’s a bold plan, but we believe that by the time someone turns 90, they’ve earned their right to take a few risks here and there.
Happy birthday, ATC.
"Since its conception, those who have worked on the planning and building of the Appalachian Trail have taken on the task undauntedly, with the energy, intellect, and drive. Just as the complexity of constructing this unusual stretch of recreational land required a capacity to visualize and a strategy to constantly move forward, so does its current and future protection, maintenance, and promotion.
The plan is based on the solid foundation of success the ATC has had for almost 90 years in helping to build the original A.T. ; in improving the route, the treadway and overall maintenance; and in leading the critical effort to provide permanent protection to the Trail corridor.
It's about building out toward success and a bright future so that all of the Trail’s visitors can enjoy it at multiple levels. It's about embracing new initiatives, including protecting the landscape surrounding the Trail, involving more young and diverse people in hiking on the A.T. and becoming active Trail volunteers; and in strengthening and expanding the ATC’s network of both governmental and non-governmental partners. It's about increasing funding from major donors, foundations, membership, and other private sources so that we have the resources to make significant progress during the next five years to achieve the goals of the plan.
Below are our 5 key goals and strategies."
appalachiantrail.org/who-we-ar…ion-values/strategic-plan
its all good
