Yes it looks like a radio antenna, but it isn't and for a few ounces it is a practical thing to have in your kit right next to the lighter. Starting a fire you need to move air. In the past I would vigorously shake the sit pad as a fan. If your fire is going out this will bring it back in short order.
(From the Inventor)
After a great deal of experimentation we designed our Pocket Bellows basically from the inside out. We start by using rust resistant brass alloy shims to connect the tube sections together (unlike the vast majority of standard antenna). Why is that important? My son Austin pointed out that: "blowing through the tubes creates moisture, and moisture creates rust, and rust will destroy the bellows in short order. With brass and stainless steel our bellows will last indefinitely." At that point I knew I had him for a reason. With your basic car or radio antenna, there are a number of other problems that limit its function as a bellowing tool. For instance most antennas, once you remove that little ball on the end with the solid tube, it will work adequately... ONCE. When you collapse it after cutting off that little ball end, the end will fall into itself and you will need needle-nose pliers (and extreme patience) to extract because that's what the little ball is for. We engineered the Pocket Bellows to never have this occur. You can crush the fat end or turn up the skinny end, but you take the chance of damaging the whole works,and it will still rust then fall apart.
Only you can control your narcissism.